Paulo Coelho, author of 30 books such as “The Alchemist” and “The Witch of Portobello”, sold over 100 million books last year.
Being one of the most widely read living authors, many people want to know the secrets of his success.
"Success is falling down 7 times, but getting up 8." is one of his most quoted quips.
He puts this success down to BitTorrent, as he saw a huge increase in sales when his books appeared on sites such as The Pirate Bay.
Software, movies and music are essentially different from books. They can be consumed and used electronically very easily. But people still prefer to read paper books. So a ‘taster’ on pirate sites actually pushes sales up. Would this phenomenon also work for software, music and films?